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The South China Morning Post reports: in China, podcasting offers a safe to bring up potentially difficult topics.

I also wanted to highlight a couple of aspects from this report in the Hong Kong-based English language newspaper the South China Morning Post, which runs under the lengthy title of “Women turn to podcasting to have their voices heard; from comedy to controversial topics, medium offers a platform away from traditional male-led media”.

Firstly, the fact that women facing sexism in the Chinese media are finding an outlet in the less tightly controlled podcasting space is very interesting to me. In the English-speaking world, it’s always seemed that, sadly, online audio mostly mimics the biases of traditional media in terms of gender and racial diversity, despite podcasting being a theoretically more accessible platform. (Remember this research from 2016? Podcasting is a “white male thing.”) I’m glad that trend isn’t being replicated elsewhere, or at least is being challenged.

Secondly, the SCMP reports that the very “discoverability problem” we talk about so much is actually a boon to Chinese podcasters dealing with media censorship. The key paragraph:

“Because podcasts can be downloaded from so many different sources, they are more difficult for the government to censor. Podcasting can create a safe space not only for women to bring up potentially controversial or difficult topics, but also for the region’s frequently at-risk journalists.”

Very cool. If you know more about this, let me know — I’d like to explore it further.