There’s been an exciting development for UK podcasting: last week, Sony Music announced a joint venture with the UK audio producer Renay Richardson, which will result in a London-based production company called Broccoli Content. It’s the first such venture by Sony Music outside of the US, and as far as I can tell, it’s one of the first deals of its kind in the UK where the funding is going to a company rather than a specific show or series.
Broccoli Content will work across multiple genres and on both scripted and unscripted podcasts. Richardson — who has previously been featured in the Hot Pod Career Spotlight — has already established a strong reputation for her work on the award-winning show About Race with Reni Eddo-Lodge, and her collaboration with The Receipts Podcast on their BBC Radio 1Xtra series.
In light of this news, I’d like to highlight what Renay said in her HP interview about how her company got its name: “I learned the term ‘broccoli’ when I was pitching a series that I later made independently. The series was About Race with Reni Eddo-Lodge, and while pitching it…I was told the idea was ‘broccoli,’ meaning ‘it’s good for you but no one wants to eat it.’ I was also told that it would have to be geared toward a white audience.”