Will podcast playlists elevate the microcast?

While digging through my Spotify profile this past weekend, I came across an intriguing discovery: Gimlet had been republishing five- to seven-minute excerpts of its podcast Science Vs as new, standalone episodes, made specifically to fit into the algorithmic playlist Your Daily Drive on Spotify. These shorter episodes are set aside as an entirely different […]

October 15, 2019

Apple Music and Exclusive Podcasts: a primer

The podcast industry is buzzing in the midst of a Bloomberg report stating that Apple is in preliminary talks to finance original, exclusive podcasts for its platform. To better understand how Apple thinks about exclusive content and how this effort might maybe play out within podcasting, however, it’s worth examining the company’s current position in […]

July 23, 2019