Caroline Crampton

Caroline Crampton is a UK based journalist who has been writing about podcasts since 2014. Her journalism has appeared in publications including the Guardian, Lenny, the New Statesman and the Millions. She is a regular speaker and media commentator on the state of the podcast industry.

It’s Okay to Enjoy the Ads

I was intrigued back at the start of June when lifehacker extraordinaire Tim Ferriss announced that he was experimenting with a business model switch: he would try shifting his popular podcast from an ad-supported model towards a direct-support model — an audio variant on the composition favored by popular individual-driven blogs like, say, Ferriss’ […]

August 1, 2019

Podfront UK: A Local View

For as long as I’ve been observing the UK podcast scene (which is a little over half a decade now), I’ve always gotten the sense that everyone is waiting for the One Big Thing™️: the thing that will kick everything up a gear and make the podcast market here look more like the one in […]

July 17, 2019

Leave Us a Rating

Checking in on a story that’s been rumbling for a few days now on Reddit and in various podcasting Facebook groups: the sudden appearance of a lot of one-star ratings for certain podcasts in Apple Podcasts. One show, the true crime podcast Obscura, has gone public about the problem, and when I reached out to […]

July 17, 2019

Notes on the BBC Reshuffle

Subscribe to Hot Pod Insider to read on.

Earlier this week, the BBC announced a handful of new appointments that have relevance for the wider digital audio industry, so let’s dig into who’s going where.

July 11, 2019

The UK Needs Better Data

There isn’t yet an Infinite Dial style report that regularly tracks these things, and those numbers that are already out there are frequently quoted but are offer only a partial, and sometimes contradictory picture.

July 11, 2019

Director’s Commentaries, but for Podcasts

We love a good director’s commentary track in my house. I still buy DVDs most of the time for the extras, and when it comes to films I really love, I sometimes play them while I’m writing with the commentary track going in the background with the screen dimmed so there’s no picture. There’s something […]

July 9, 2019

Smart Speaker Stats, 2019

Edison Research, in partnership with NPR, has released the 2019 Smart Audio Report.

July 1, 2019

Who owns your transcripts?

Just a thought, in relation to a soon-to-be ubiquitous feature.

July 1, 2019

The “Podfading Problem”

Spoiler: it’s dumb

July 1, 2019

Tracking: June 28, 2019

June 28, 2019