Art19 has struck a partnership with New York Media — the parent company of publishers like New York Magazine, The Cut, and Vulture, which, in case you didn’t know, is a site that I contribute to as a writer/critic — that will see the Oakland-based podcast technology company hosting and monetizing the podcast programming from across New York Media’s portfolio.
Of particular interest in this story? The absolutely fascinating focus of the press release on comedy:
- The press statement was largely built around New York Media’s recent acquisition of the comedy-news site Splitsider and its absorption into Vulture, the organization’s entertainment and culture site, in a bid to become “the leading source for all things comedy.” It was further noted that, for Vulture, podcasting will be a part of that push. The site already has a comedy-oriented podcast, called Good One, that’s currently produced by Headgum.
- Note this quote from Art19’s president of content, Roddy Swearngin: “Comedy is a big part of our origin story. The company was founded to solve problems comedy podcasters were having monetizing their rapidly growing audiences.”
When you’re a podcasting hosting platform, sometimes you win business by providing better services. Sometimes you win by having a better story.