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Acast Opens Up

Since Acast acquired Pippa back in April this year, it’s been expected that there would be some kind of integration of the two. Acast has operated on an invite-only basis since its founding in Sweden in 2014, mostly choosing to work with existing publishers moving into audio — like the Financial Times and the Guardian […]

December 3, 2019
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Scaling the Host-Read Ad

At times, the discourse around podcast advertising can feel like it’s presenting the future as a coin flip between two maximal outcomes. On one side, you have a view towards the preservation of the historical status quo, committing to the black box totality of artisanal host-read ads that may be ideologically pure but potentially limited […]

November 26, 2019
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Illustration: “Could Be Worse”

November 26, 2019
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Double Feature

We’re not doing our year-in-review issue for a few more weeks, but I’ll go ahead with a pre-emptive and say that there’s probably no image more representative of the past year in podcasting than this diptych: Podcasting gracing the covers of the two major Hollywood trades (that still do print, anyway), spaced a few months apart, […]

November 26, 2019
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The Algorithm of You

Not long after the newsletter went out last Tuesday, Google announced the roll-out of something called “Your News Update,” a new feature attached to the Google Assistant that’s meant to give users a more personalized experience when they ask for news through the voice assistant technology. The feature is premised on serving users playlists of […]

November 26, 2019
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Tracking: November 26, 2019

Show Notes The spin-off of You Must Remember This, in which a collection of writers and reporters curated by Karina Longworth produce stories on Hollywood history in the style of the podcast, is set to debut on January 21. I first flagged this project in my recent Q&A with Longworth for Vulture. Dylan Marron’s Conversations […]

November 26, 2019
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Insider: November 22, 2019

– Spotify in India

– Whooshkaa in Asia

– Keep an eye on something called Pex… and more!

November 22, 2019
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Insider: November 21, 2019

– The Hollywood Reporter cover on Spotify’s grand plans

– Google’s personalized “Your Audio News” feature

– Third Coast’s new executive director… and more!

November 21, 2019
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Spotify launches personalized podcast playlist

In a move that builds on its various adventures in playlisting, the aspiring all-consuming audio platform is rolling out a new podcast discovery feature that’s more or less Discover Weekly, but for podcasts. It’s pretty much what you think it is: an algorithmically-driven tool that analyzes the podcast consumption behavior of a user — recent […]

November 19, 2019
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In the UK, the election pod season is here

How do you know when a news event is significant in 2019? Why, when multiple podcasts are launched to cover it, of course. (See all the Epstein pods.) Sometimes, depending on the news event, a few of these podcasts will even adhere to a daily publishing cadence. That’s how you know it’s especially important. I’m […]

November 19, 2019