Why take out a listing on Hot Pod Classifieds?
Your product, service, message, and/or brand will reach a sizable audience of producers, executives, investors, and journalists directly and indirectly involved in the podcast ecosystem. To put it another way: Hot Pod is read by lots of people who have stakes in podcasting.
Reach out directly for more details on the newsletter distribution size. The Tuesday newsletter average a ~40% open rate, which is well above the average Media and Publishing newsletter open rate of ~21%.
With Hot Pod’s advertising options, I have a few guiding principles: be thoughtful, be useful, and be chill. That’s about it.
What advertising options are there?
There are two types of ads on Hot Pod.
(1) Hot Pod Classifieds
The Classifieds are exactly what they sound like: a piece of Hot Pod real estate where you get to post a message. This advertising unit is principally designed for job postings and product pitches, but you can also use it for messages, should you so wish.
This is how the Classifieds module looks like:
One Classified Listing costs $175. You get placement in one newsletter, plus a week-long placement in the Classifieds directory section of the Advertising page on the Hot Pod website.
There are bundled discounts for multiple week buys: two listings go for $325, three listings go for $475, and four listings go for $625.
The ad requirements are: the copy, around ~240 characters (not words) max; a link to drive readers through; and if applicable, a square logo of your company or brand. You’re free to compose the copy however you like — the more entertaining, the better! (you know, like everything else) — but it’s subject to my final review before insertion.
(2) NEW — Show Notes
The Show Notes module is meant for, well, shows. Formatted similarly to the Classifieds section, this advertising unit is meant to publicize podcasts or specific podcast episodes. Preferably, there’d be some sort of hook — it’s an upcoming show or a new season, or maybe it’s a particularly sticky episode or the 100th edition — but that’s up to you.
This is a new ad unit, so we’re testing things out, but it will look like this:
One Show Notes listing costs $50. You get placement in one newsletter, plus a week-long placement in the Show Notes directory section of the Advertising page on the Hot Pod website.
There are bundled discounts for multiple week buys.
The ad requirements are: the copy, around ~240 characters (not words) max, plus a link to drive readers through. Again, you’re free to compose the copy however you like, and it’s subject to my final review before insertion.
Keep it cool.
Great! I want to buy one. What next?
Reach out to me directly with the subject title “Ad Buy”: nick (at) hotpodmedia (dot) org. I handle everything myself.