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WPP + Gimlet, Preview Line-up, Upfronts

Gimlet receives $5 million in additional funding from WPP, the biggest advertising holdings company in the world. Recode’s Peter Kafka has the write-up if you’re looking for it, with the money summary: “This is an extension of the $15 million round Gimlet raised last month, which valued the company at $55 million pre-money; it brings the company’s total funding to $27 million.” He also adds: “The deal is as small as it gets for WPP, which generated $19.4 billion in revenue last year.”

I think this development should be read as symbolically meaningful above anything else…