Spend enough time in the New York podcast scene — or any major city with a podcast scene, really — and you’re bound to bump into someone that came up through WNYC, which was once the only major institution dealing with narrative radio residing in the city where many a young person hoping to deal in the creative industries flocks to in pursuit of professional and artistic development. In this week’s Career Spotlight, we’re bumping into Leital Molad, who currently leads podcast development for the Pierre Omidyar-backed First Look Media. In case you need to refresher on why I do this feature, go here. Let’s jump in.
Hot Pod: What do you do?
Leital Molad: I’m the Executive Producer of Podcasts at First Look Media. In a nutshell, I develop and produce podcasts for The Intercept (First Look’s investigative news site) and Topic (our entertainment studio). Right now we have two podcasts in production, Politically ReActive and Intercepted. I oversee those shows week to week, working with the producers, giving editorial notes, and liaising with our business team on the marketing side. The other big part of my job is taking pitches for new shows, creating pilots, and bringing projects to launch. Since I got to First Look last October, we launched three shows: Maeve in America, Intercepted and Missing Richard Simmons.
HP: Where did you start, and how did you end up in this position?
Molad: I started as an intern at WNYC in 2000. The next year I got a full time job as a production assistant for Studio 360 with Kurt Andersen, and spent the next 15 years working on that show, ultimately running it as senior producer. My last year at WNYC I launched and EP’ed a health podcast, Only Human. I started thinking about my next career move and figured that this podcast renaissance was a great time to break out of my cozy public radio cocoon and try something new. So I took the leap and went to First Look – a media startup that was just getting into podcasting.
HP: How did you learn to do the job?
Molad: WNYC was an amazing place to learn everything I know about radio and audio. I got to wear many hats, ranging from basic show production — booking guests, writing scripts, cutting tape — to reporting my own stories, producing documentaries, and running live events. And I learned a ton about launching new shows after working on Only Human, which has been very helpful in my new job. Also, having been in the trenches with audio production (which I love), I can be a better manager of producers and engineers. Getting new shows off the ground at startup often means being able to jump in on production when needed, and that’s been invaluable.
HP: When you started out, what did you think wanted to do?
Molad: After college, I didn’t land on what I wanted to do until I was brainstorming with a family friend who offered to help with some career advice. He asked me, “If you could have anyone’s job, who would it be?” Right away I said, “Terry Gross.” He said, “Well, that’s what you need to do!” I had been a DJ at my college station and an avid listener of public radio, and those two things just clicked. I wasn’t sure how to become the next Terry Gross; eventually I figured I should go to journalism school. So I came to New York for grad school at NYU, and then, very luckily, landed the internship at Studio 360. My dream of hosting evolved into an appreciation and desire for producing, which I fell in love with. Maybe I’ll still host a show some day, we’ll see! (You know, they say anyone can start a podcast with a laptop and a microphone…)